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The Strategy & Consulting Global Network Song Practice | Loyalty
Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network Song I Areas of Work: Loyalty | Level: Analyst/ Consultant | Location: Delhi, Mumbai, Bangalore, Hyderabad| Years of Exp: 2-6 Years
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following
• Develop enterprise loyalty strategy: Development of loyalty economics models to drive loyalty investments and designing loyalty program construct (earn-burn strategies, benefits, experiences)
• Design interventions to improve customer satisfaction: Drive customer engagement and support the development of platform technologies to drive loyalty implementation
• Develop metrics / scorecard to gauge efficacy of loyalty / membership programs: Conceptualizing and implementing revenue generation programs specifically for loyalty members (cross sell / up sell / tier movement)
• Operationalize loyalty program processes / setting up loyalty operating model: Onboarding partners to supplement loyalty program benefits / increase customer engagement
• Conceptualize and implement revenue generation programs specifically for loyalty members (cross sell / up sell / tier movement) to retain / increase average revenue per customer
• Plan, direct and coordinate marketing activities: Work on campaigns to support the designed interventions
Bring your best skills forward to excel at the role:
• Work closely with clients to ideate, develop and revamp loyalty programs: Work on retention strategies with a deep understanding on the capabilities needed to build and run a Loyalty program
• Strong analytical skil
Qualifications
• MBA from a tier 1 institute
• Overall experience of 3+ years with at least 1+ years of experience in designing / managing Loyalty programs
• Hands-on experience and understanding of Loyalty tools / platforms
• Experience in managing loyalty programs in Banking / Retail / Fuel Retail industries (preferred, not mandatory)
• Working with middle to senior management levels within existing organization / client organizations
What’s in it for you?
• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
