Web Analytics Specialist (Adobe Analytics)

Acuity Knowledge Partners

• card_travel2 to 3 yrs
• ₹As per Industry Standards
• location_onSri Lanka (Sri Lanka)

  JOB DESCRIPTION

  Education/ Experience and Skill Requirement Undergraduate or postgraduate in information technology or the quantitative field (computer science, data analytics, mathematics, statistics or equivalent)

  Two or more years of relevant industry experience

  Extensive experience in implementing data visualisation solutions using Adobe Analytics, Google Analytics, Tableau, Power BI and tag management tools

  Sound understanding of statistical data analysis, data modelling and forecasting

  Strong digital analytics skills, with an understanding of attribution modelling and e-mail and web analytics metrics

  Proficient in R, Python, SQL and Excel

  Excellent written and verbal communication skills

  Ability to work well in a fast-paced environment

  Knowledge/interest in capital markets, funds and asset management will be an advantage

  Responsibilities Collate, reorganise and normalise raw marketing data from heterogeneous data sources, including Adobe Analytics, Adobe Workfront, Adobe Experience Platform, CRM, and other sales and marketing endpoints.

  Cleanse and scrub data based on relevance.

  Summarise, consolidate and perform simple statistical analysis on data based on requirements.

  Use Tableau, Power BI, PowerPoint, Excel and other data visualisation tools to showcase data

  Create, update and maintain custom dashboards on Adobe Analytics and Adobe Workfront.

  Set up and perform continuous maintenance of tags on Adobe Experience Platform.

  Maintain custom events, goals and funnels.

  Produce monthly routine reports and ad hoc reports based on requirements.

  • JOB FUNCTION:IT Software : Software Products & Services
  • INDUSTRY:Financial Services/Stockbroking, Banking
  • SPECIALIZATION:Business/Systems Analysis
  • QUALIFICATION:
    • Any Graduate
  • EMPLOYMENT TYPE:Full Time

  KEY SKILLS

  information technologybidashboardssqlcrmdata analyticsdata analysistableaustatistical analysis

  JOB POSTED BY

  • COMPANY:Acuity Knowledge Partners

  • WEBSITEhttps://www.acuitykp.com
  • INDUSTRYBanking, Financial Services & Insurance (Other Banking, Financial Services & Insurance)
  • COMPANY TURNOVER1 – 100 Crores
  • COMPANY SIZE1 – 10 Employees
• Apply now

https://www.acuitykp.com

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