GoogleplaceNew York, NY, USA; Sunnyvale, CA, USA; +1 more
Minimum qualifications
- Bachelor’s degree or equivalent practical experience.
- 6 years of experience in Business-to-Business (B2B) technology paid media advertising.
- 6 years of experience collaborating with cross-functional teams to develop brand campaigns across multiple channels and measure media performance against audience goals within multiple markets globally.
Field Sales Representative, Media and Entertainment, Google Cloud
Minimum qualifications
- Bachelor’s degree or equivalent practical experience.
- 10 years of experience in software sales or account management at an enterprise Business-to-Business (B2B) company.
Preferred qualifications:
- Experience in Marketo, Salesforce, or similar platforms for campaign setup, campaign orchestration, lead management, tracking and reporting.
- Ability to use data to create insights that inform overall strategy, use performance data to recalibrate strategy, and optimize media plan/channels.
- Ability to collaborate and achieve goals as a team.
- Excellent project management skills, with the ability to manage multiple internal stakeholders, external creative agencies, events vendors, and cross-functional projects.
About the job
This role is a part of Google Cloud’s Brand and Demand Generation team within North America. As a Marketing manager of Brand Advertising, you will explore new ways to unlock mindshare and brand awareness growth among our audiences. You will be part of an entrepreneurial team in one of Google’s fastest growing businesses.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Partner with our media center for excellence to project manage media plans for awareness journeys and campaigns that achieve brand awareness KPIs in key markets for Google Cloud and Google Workspace.
- Ensure accuracy and tracking, measurement, and attribution of integrated campaigns across awareness stages and systems.
- Produce insights to drive brand-level digital marketing strategy that support a customer-first approach and key business objectives.
- Build channel testing and experimentation plans and establish requirements documentation, including flows, segmentation, and reporting. Analyze results and provide recommendations for ongoing channel optimization.
- Deliver channel-specific performance goals through budget management, creative optimization, and market/channel optimization. Provide performance updates to stakeholders and executive leadership.
Apply now
https://www.google.com/about/careers/applications/apply/978f2ce4-8216-42ea-8060-7248155a1933/form
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